newsletters are gaining in popularity for good reason. Because no
printing or mailing costs are involved, online newsletters can usually
be published for a fraction of the cost of traditional printed
newsletters. And because online newsletters can be instantly delivered
to readers throughout the world at the click of a button, these
publications are ideal for communicating timely information to readers.
Most online newsletters are distributed to readers in two ways:
through e-mail or through a Web (Internet or intranet) site. As you read
through this article, keep in mind that a person who has an e-mail
account doesn’t necessarily have Internet access. Many people mistakenly
use these terms interchangeably. Some people can receive e-mails, but
cannot go out onto the Internet and view Web pages.
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